This week saw us filming the prototypes for one of our clients, Chaco, that meant two days with a studio full of people, cameras, lights, product models and as it turns out, a huge amount of extra radio waves.
(click for larger image)
This is a visualisation by Phil Wright who is working with us. It shows the usual BERG wifi network versus the monstrous chunk of the spectrum taken up by the ‘CHACONET’. That’s what happens when you have experience prototypes that use four wifi phones, two wireless baby monitors and eight bluetooth connections.
It’s great to have partnerships like this that can rapidly get all the way from a strategic idea ‘What if toys were a media channel’ through to working, real things that can be taken to market.
That’s our favourite thing!
Of course – it’s a lovely bonus when they get recognised in a wider cultural context such as MoMA or the Design Museum.
As well as making our own products, we spend most of our time in the studio working closely in partnership with clients to create new things for them – making strategy real through research, design, making and communication.
Do get in touch if you and your company would like to work with us this way.
Back in 2009, BERG created Here & There — a horizonless projection of Manhattan, and a new kind of city map that let you see simultaneously where you are and where you’re going. (The art prints are not currently on sale, and we’re not currently planning a reprint.)
(A thought… we’ve been wondering about Here & There for other cities, perhaps as public display and taking the concept in new directions. It would have to be in partnership with a brand, so if you have any ideas then do get in touch: email@example.com.)
It’s week 348 and it’s really cold outside. There’s nothing very poetic to write about this week. It’s that time of year where everyone just works. We work and we do our chores. A quiet, sombre, productive time. I may be boring, but my bedroom is tidy. These are the things we are working on.
Webb, Jones and Timo are working on some sales. There is a Uinta project which doesn’t have a name yet, which Joe, Alex and Denise are working on. Me, Alice and Nick and working on Berg Cloud’s cloud. Andy is celebrating the end of Chinese New Year by talking power supplies. Timo and Jack are working on filming something.
There is temporarily no Simon, and Kari is away on Maternity leave now. Helen is therefore now in full time mode. There has been no hiccough in the transfer.
Everyone is working on many more things than mentioned here. You probably have a list like it. This is what the first week of February feels like.