This website is now archived. To find out what BERG did next, go to

Ashdown: researcher wanted

As Webb has mentioned in this week’s update, I’m leading a project in the studio called Ashdown, which is in it’s very early stages.

One of the things we need is a researcher to undertake a small sub-project for a few weeks, to help us understand the territory we’re designing for.

Have a read of the mini-brief below. It might be you!

Introducing Ashdown
Ashdown is an information system we are developing – that will manifest in a number of products relating to the UK’s educational system. Each will be built on a combination of publicly-available data sources and be made unique by the quality and insight of its presentation. The products have a variety of potential audiences: from journalists and commentators to policy-makers, teachers and parents. Each one will be gorgeous.

What do we need
We need to build up a profile of these different audiences, particularly teachers and parents – around the UK. We are looking for a researcher who can do some quick field research and create a bundle of assets that can inform the design of our products: interviews, personas, videos, relationship maps. We want someone who can provide some analysis, synthesis and have some opinions also – that we can use in our process as designers.

Who we’re looking for
Probably an individual, probably someone based near London so we can spend time together, probably someone who knows people in or related to education (getting out and finding the right people around the UK is a must), and who is happy running this piece of work themselves, for us.

When / How
We would like to have a final report and assets by the end of November 2009, and we have a £1,000 budget + reasonable expenses put aside for this.

If you’re interested yourself get in touch with me: mj [at], or if you know someone who might fit the bill – please do let them know about this opportunity.We’re looking to get started as soon as we can!

Before this:

3 Comments and Trackbacks

  • 1. Thomas said on 21 October 2009...

    Harumph: that should be “… insight of its presentation.” Not “it’s.”

  • 2. Matt Jones said on 22 October 2009...

    Thanks Thomas… Obviously “proper use of grammar” is a must for the post!

  • Trackback: It gets lonely in the data mines « Follow the Data 26 October 2009

    […] case, the data exploration is done in the context of developing a new information system called Ashdown, which is related to the British education system. The author of the blog post argues that in […]

Leave a Comment

Popular Tags