This website is now archived. To find out what BERG did next, go to www.bergcloud.com.

Blog posts from January 2007

The Hills Are Alive with the Sound of Interaction Design

We’re making our trip to San Francisco in a few days, and speaking at Yahoo! at the end of next week. But if you’d like to catch a public variation of that same presentation, the evening rather than the matinée version if you will, read on…

Sound of Music opening scene

Adaptive Path are generously hosting us on the evening of Tuesday 30 January for a talk about:

How a new generation wants social, creative, networked products, and how design can help not by identifying tasks to be productively performed, but experiences to be deepened and made fun. All told through some of our favourite things, and a series of increasingly tenuous references to The Sound of Music.

The talk is called The Hills Are Alive with the Sound of Interaction Design and, if you’re coming, you should sign up at the upcoming.org event page. See you there!

Japanese repair culture and distributed manufacture

I’ve just finished Cities by John Reader, on the history of cities, and it’s chock full of information and great stories.

Cities, John Reader

This story, on Japanese manufacture, is lengthy but so good I have to quote it in full:

Bicycles were extremely popular in Japanese cities at the end of the nineteenth century, when the import of goods that Japanese manufactures could not compete with on price — or could not make at all — was damaging the national economy. Clearly, if bicycles could be made in Japan, both the massive demand for an individual means of transport and the national economy would be server at the same time. As Jane Jacobs points out in her book The Economy of Cities, Japan could have responded to this challenge by inviting foreign manufacturers to establish plants in the country — though this would have brought little profit to the Japanese themselves. Or they could have built a factory of their own — which would have required large investments in specialised machinery and the training of a skilled labour force. The Japanese followed neither of these options. Instead they exploited an indigenous talent for ‘economic borrowing’ — or imitation, as non-specialists would call it. It worked like this:

Not long after the importation of bicycles had begun, large numbers of one- and two-man repair shops sprang up in the cities. Since imported spare parts were expensive and broken bicycles too valuable to cannabalise, many repair shops found it worthwhile to make replacement parts themselves — not difficult if each of the shops specialised in making only one or two specific parts, as many did. In this way, groups of bicycle repair shops were in effect manufacturing entire bicycles before long, and it required only an enterprising individual to begin buying parts on contract from the repairmen for Japan to have the beginnings of a home-grown bicycle manufacturing industry.

So, far from being costly to develop, bicycle manufacturing in Japan paid for itself at every stage of its development. And the Japanese got much more than a bicycle industry from the exercise. They had also acquired a model for many of their other industrial achievements: imitation and a system of reducing complex manufacturing work to a number of relatively simple operations which could be done in small autonomous workshops. The pattern was applied to the production of many other goods, and underwrote the soaring economic success of Japan during the twentieth century. Sony began life at the end of the Second World War as a small shop making tubes on contract for radio assemblers. The first Nikon cameras were exact copies of the Zeiss Contax; Canon copied the Leica; Toyota Landcruisers were powered by copies of the Chrysler straight-six engine.

Here are the reasons this is great:

  • It’s distributed manufacture, a network of independent units operating as a single factory, but in a more agile way.
  • It reminds us that the idea of interchangeable parts is relatively new–and was a world-changer. It parallelised and distributed manufacture. Are we at the level of interchangeable parts in software yet? Despite common protocols like HTTP, I don’t think so, not quite.
  • It points to an alternative to the mass manufacture and assembly line of Fordism. The parts can be accessed separately from the assembly, we can build our own neighbourhood factories for custom goods! Mass manufacture doesn’t imply treating workers like interchangeable parts too! What’s more, it bootstraps off mass manufacture and makes something different out of it.

The most exciting reason?

This pattern is happening, right now, in India with mobile phones. 100s of small shops repair and rebuild phones with generic components and reverse-engineered schematics, supported by a developed training and tool-production infrastructure.

How long before we’re seeing cheap-as-chips kit phones, assembled by entrepreneurs harvesting the market stands of Delhi?

S&W San Francisco visit

Yes, it’s really happening this time. S&W will be speaking at Yahoo! in the TechDev Speaker Series on Friday 2 February. That means talking about the future of products, media, web apps, and what-not with some brilliant people… and hanging out in California too.

San Francisco satellite view

We’ll be in town for a week! Jack and I are in San Francisco from 24 January, available for meetings from Thursday 25 January through Wednesday 31.

Fancy meeting up?

Here’s what I said before:

I’m happy to do re-runs of previous presentations, or discuss previous work (read our work page for both), and Jack has a good line in maps and graphics that isn’t online yet.

We’re especially curious to speak with folks in product and interaction design, toy companies, physical computing, and R&D in consumer technology hardware and software. Oh, internet/mobile companies too who have interesting social, interaction or interface challenges–but you knew we’d be up for that (read more about our specialities).

So if you’d like to meet up to share ideas, or explore how we could work together in user experience, creative development, or near-term product R&D, please do get in touch.

(Isn’t that a great image? It’s from the NASA Earth Observatory, found via an extremely apt comparison of San Francisco and Sim City.)

Recent Posts

Popular Tags