This website is now archived. To find out what BERG did next, go to

Post #1246

Week 237

Officially we’re closed this week. But on Monday we packed up the old studio, and yesterday Tom, Matt B, Tom Taylor (from RIG) and I moved all our collective stuff 100 yards down the road and piled it up in the new place.

I ache!

But it feels great. Imagine that in a Tony the Tiger voice. Grrreat!

I’m popping down there later so the locksmith can do the windows. And once all the odds and ends are finished between Christmas and New Year, I’ll pop down again and straighten out some desks so we have a running start on the 4th.

So yes, we’re closed next week too. I won’t write anything for week 238.

I just had a look back at our work from 2009. Chronologically:

  • Shownar, a telly and radio guide based on data-mining the social Web for buzz (BBC). Shownar was a successful prototype, and its technology and ideas will be integrated into in 2010.
  • The Incidental, a map and guide to the Milan furniture fair, printed nightly and updated from the social Web (with Fromnowon, the British Council, and Åbäke). The Incidental was also published at the London Design Festival and I’m sure it’ll be back.
  • Here & There, maps of Manhattan projected in plan and from street level simultaneously, our first product and sold online. It was a great success for us.
  • Nearness and Immaterials, short film explorations of RFID and connection without touching (Touch project). These films have each had over 100,000 views.
  • Mag+ interaction design and video on the future of digital magazines. The video established the reading experience as central, has had 200,000 views in just under a week, and received fantastic write-ups from the NY Times, Guardian, Engadget, Gizmodo, All Things Digitial, Wired, Core77, Creative Review and many more.

Ashdown and Kendrick, both projects on this scale, are well underway, and there are three workshop/invention gigs over 2009 I haven’t mentioned, with another two just starting up. There are two or three self-initiated projects which haven’t yet seen the light of day.

Then there’s the rebrand from Schulze & Webb, two studio moves including this one, and general growth and everything that comes with it — the Dayeujin and the Escalante.

Also we’re having fun.

This is going to sound weird: it feels like we’d done more.

Growing takes a ton of energy. If you grow and want people to be as happy as when you were smaller, able to focus on the work yet have that work continuously improve, and have the studio benefit from that growth too… well, developing everything from cultural values to patterns for workshop proposals to financial projections takes effort to get going. Scaling is hard.

There’s a little more growth I want to do in the early part of the year, and one more ingredient to throw into the mix, then I want to turn some of that growth energy into basic work and studio energy.

But enough about that.

On the whole, a good 2009.

That feels like an awesome thing to be able to say. A good 2009!


A short advertisement: if you’re looking for a New Year resolution, and you have a small company or work freelance, consider keeping weeknotes! Bryan Boyer aggregates several at and it’s an awesome learning experience reading how other people work. Personally I find reflecting each week helps me and helps the studio, and clients and friends seem to like them. There’s something about the regularity that surfaces things that otherwise wouldn’t come up. The form is like a click track. Anyway. You should do it, and let me know if you do.

Advert over.

See you on the other side!

Before this:

After this:

8 Comments and Trackbacks

  • 1. Kari said on 26 December 2009...

    Gosh, this makes me even more excited about joining BERG in 2010. Happy Christmas, ya’ll! See you in January!

  • 2. Kars said on 5 January 2010...

    You’ve got me. Here’s the first weeknote, let’s see how long I can keep at it.

  • Trackback: Webreakstuff » Notes for week #258 25 December 2009

    […] Webb of BERG (formerly Schulze & Webb) has been documenting the weekly life of their studio and ever since they got started, I’ve been meaning to do it […]

  • Trackback: Leapfroglog - Week 132 5 January 2010

    […] taking up the challenge Matt Webb posted in his last weeknote of the year 2009 and will be posting weeknotes of my own here for the foreseeable future. You can expect stuff about […]

  • Trackback: Into 2010 « Z303 7 January 2010

    […] done at work for a few years now. Seems lots of folks have started doing this recently on their blogs. I’m not sure if I do enough to do a summary every week, maybe everuy month make more sense. […]

  • Trackback: 1/3/10 : Weeknotes 14 January 2010

    […] yes, I’ve been inspired by BERG to make this a New Year’s […]

  • Trackback: 1/3/10 : Weeknotes. 25 January 2010

    […] yes, I’ve been inspired by BERG to make this a New Year’s […]

  • Trackback: (^_^;) - 1/3/10 7 April 2010

    […] yes, I’ve been inspired by BERG to make this a New Year’s […]

Leave a Comment

Recent entries from
Matt Webb

Popular Tags