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Post #1217

Mag+, a concept video on the future of digital magazines

I’ve got something I want to share with you.

We’ve been working with our friends at Bonnier R&D exploring the future of digital magazines. Bonnier publish Popular Science and many other titles.

Magazines have articles you can curl up with and lose yourself in, and luscious photography that draws the eye. And they’re so easy and enjoyable to read. Can we marry what’s best about magazines with the always connected, portable tablet e-readers sure to arrive in 2010?

This video prototype shows the take of the Mag+ project.

You can see this same video bigger on Vimeo.

The articles run in scrolls, not pages, and are placed side-to-side in kind of mountain range (as we call it internally). Magazines still arrive in issues: people like the sense of completion at the end of each.

Mag+ in landscape

You flip through by shifting focus. Tap the pictures on the left of the screen to flip through the mag, tap text on the right to dive in.

Bedside manner

It is, we hope, like stepping into a space for quiet reading. It’s pleasant to have an uncluttered space. Let the Web be the Web. But you can heat up the words and pics to share, comment, and to dig into supplementary material.

Heated Mode

The design has an eye to how paper magazines can re-use their editorial work without having to drastically change their workflow or add new teams. Maybe if the form is clear enough then every mag, no matter how niche, can look gorgeous, be super easy to understand, and have a great reading experience. We hope so. That gets tested in the next stage, and rolled into everything learned from this, and feedback from the world at large! Join the discussion at the Bonnier R&D Beta Lab.

Recently there have been digital magazine prototypes by Sports Illustrated, and by Wired. It’s fascinating to see the best features of all of these.

Many teams at Bonnier have been involved in Mag+. This is a synthesis of so much work, research, and ideas. But I want to say in particular it’s a pleasure to collaborate with our friends at R&D. And here at BERG let me call out some specific credits: Jack Schulze, Matt Jones, Campbell Orme and Timo Arnall. Thanks all!

Treemap ToC

(See also Bonnier R&D’s Mag+ page, where you can leave comments and contact Bonnier, and the thoughts of Kicker Studio — who will be expanding the concept to robust prototype over the next few months in San Francisco! BERG’s attention has now moved to the social and wider services around Mag+ – we’ll be mapping those out and concepting – and we’re looking forward to working with all the teams into 2010. Awesome.)

After this:

239 Comments and Trackbacks

  • 1. Design Ideas said on 17 December 2009...

    Great work!

  • 2. Mike from Germany said on 17 December 2009...

    That’s well plastic mates!

    You’re really the young media elite!

    Believe!!

  • 3. Stijn said on 17 December 2009...

    Very interesting to watch. Thanks for this. I’ve shared it with my friends on Twitter.

  • 4. Heath said on 17 December 2009...

    I love what you have done to keep the feel of the magazine. I think this is one of the better concepts that I have seen if not the best. I would easily enjoy picking up a tablet (god hope it is soon) and read the articles in a magizine with that layout.

  • 5. Rahul said on 17 December 2009...

    This video, the idea and the production is just so ****in brilliant, I havent been able to work ALL day. Just stared (helplessly) at it over and over again for the sheer pleasure of it. Hat’s off to you Astronauts, Timo and the rest of the team! You’re setting standards others could only dream of reaching.

  • 6. Paul M. Watson said on 17 December 2009...

    Nice work guys, I like that you focused on the experience and content rather than how it would do it (e-Ink vs. LCD vs. physical buttons vs. touch screens vs. etc.)

    I’d like to hear more about why you chose scrolling through text over flipping through pages though? I’ve found scrolling is micro-management of my reading experience. In your video there is even a few instances where you have to drag-scroll twice or three times to move down/up. On the iPhone I much prefer eBook readers which flip through pages rather than scroll. This isn’t to say I like the page-turning animations, as you rightly point out they feel dishonest to the medium.

  • 7. Josh Hinds said on 17 December 2009...

    This is some very impressive work. Hats off to everyone who put this together and thanks for sharing.

  • 8. J.D. Hollis said on 17 December 2009...

    Love the radial menu!

  • 9. eric said on 17 December 2009...

    where is the share/twitter/email/facebook this link?

    you have great content on here, i want to share it with my friends!

  • 10. bowerbird said on 17 December 2009...

    ok, first off, there’s a lot here to like…

    your flower imagery for contextual menus,
    for instance, is quite nice. and the hints
    (at the end) of your clipbook functionality
    indicate that it might be designed nicely…
    and finally, your “mountain-range” design is
    old, but it is both intuitive and useful…

    at the same time, though, you get some things
    completely wrong. scrolling, for instance, is
    something that readability experts have long
    recognized is not the correct approach here…
    it should be offered as _an_option_, but never
    as the interface standard operating procedure.

    moreover, you’ve neglected to show us some of
    the things that we’ve come to learn _must_ be
    present in an electronic-reading environment,
    such as the ability to resize the text at will,
    or change the measure, or manipulate leading.

    but my main objection here is that a _video_
    – taken of (what might well be) a canned demo,
    in the hands of someone who is well-versed with
    the demo, the hardware, and the interface being
    promoted — is _not_ convincing, not to someone
    who’s been suckered by such videos in the past.

    it’s too easy to gloss over all the problems with
    an interface when the audience can’t operate it,
    to the point where i become suspicious whenever
    a video is the only way i’m shown an interface.

    put an app in our hands — one which we can fill
    with our own arbitrary content — and then we’ll
    know whether your interface is worthwhile or not.

    _then_ you can show off your fancy movie…

    -bowerbird

  • 11. Lars Tong Strömberg said on 17 December 2009...

    Very interesting work! Seems very thorough on the usability side, but at the same time a bit too much traditional “paper magazine thinking” shines through to make this feel excellent for me.

    Will definitely make sure to follow progress as you develop it into a robust prototype.

  • 12. Kevin said on 17 December 2009...

    Oh man… looks like this might give the folks at Apple some ideas instead of the other way around, for once.

  • 13. Nice idea but? said on 17 December 2009...

    Nice idea but? Will it really ever happen? Well in about 5 years time I think, but not very soon.

  • 14. Marco Gerritsen said on 18 December 2009...

    You’ve probably seen this vid already of the sports illustrated tablet demo 1.5, but if you didn’t check it out: http://www.youtube.com/watch?v=ntyXvLnxyXk

    They’re also working on giving form to a new kind of digital magazine. I think the difference between the two is that you are focused, maybe too much, on the magazine part while the digital part is the part with the biggest opportunities, as seen on the youtube vid of sports illustrated. When you’re going digital, it’s a shame when you’re not using every option available. at least that’s what I think.

  • 15. Julian Bleecker said on 18 December 2009...

    Lovely concept, principles and communication — well designed and well-done!

  • 16. Øblio said on 18 December 2009...

    Very exciting. I enjoy the palpable size of the reader as it is very human friendly. The vibrancy of images, one of the key advantages of physical magazine does not seem to be lost here as it often is with e-readers. I thoroughly look forward to seeing how this product continues to develop. Cheers

  • 17. Jack said on 18 December 2009...

    Spectacular stuff! It’s clear you’ve put a lot of thought into both aesthetics and functionality!

  • 18. Matthew Anderson said on 18 December 2009...

    Bowerbird,

    I am curious, in your note on scrolling (“something that readability experts have long recognized is not the correct approach here”), what research you’re referring to. And to what platform is this research specific?

    As a graphic designer — focused primarily on the web, and concerned with both readability and accessibility — I find scrolling to be one of the more intuitive actions a user can take in the process of engaging with written content. Western written language flows down, leading me to believe that our brains, from childhood, are wired to move South. We are also not prone to abandon a batch of content without finding satiation (who typically leaves a story mid-sentence, for instance?). So, if in the context of a vertical structure (which digital realms usually are), text that is leading the reader down offers a very natural choice: to scroll to where the content is.

    But obviously in a horizontal environment there are more natural, time-honored reading patterns, such as the column structure, which expands upon the left-to-right maneuvering of the Western sentence.

    Ultimately, in the case of scrollbars v. buttons (or whatever that particular argument), I intuit that the “best practice” depends entirely on the platform.

    But, as noted, I am interested in the expertise that you reference on the subjest, and would like to learn from it.

  • 19. rbrt said on 18 December 2009...

    Speed readers often use a pencil or similar to support the eyes tracking on the page, often in a z-like manner, not on every line, perhaps every other or a few times on each page, depending on your reading ability. How will this work if the page flips everytime?

  • 20. hawken king said on 18 December 2009...

    when I rotate my iphone I really don’t want the content to rotate. sometimes it’s nice to read on your side (in bed for example)

  • 21. Me said on 18 December 2009...

    This is nice but won’t be coming any time soon. Period. For starters there’s no software to support that kind of design, especially not something a page designer would be able to figure out.

  • 22. SNTS said on 18 December 2009...

    Very impressive work, I’m looking forward to see the progress on this device.

  • 23. Clia said on 18 December 2009...

    Really inspiring take on presenting content digitally!

  • 24. johan said on 18 December 2009...

    I think it looks like a website on a large iPhone. well done

    J

  • 25. Will Hawkins said on 18 December 2009...

    It’s like a very natural experience. Very nice design.

  • 26. Thom Pulliam said on 18 December 2009...

    I love this concept, the intuitiveness of the design and how the content seems to flow naturally. However, although I have the desire to go ahead and purchase an E-Reader that is already on the market (Nook, Kindle, etc) I am holding out for future designs (possibly like this one) that will incorporate periodicals, books, and content from my RSS reader. Instead of making an E-Mag reader or an E-Book reader, what consumers really crave is an E-content reader. With the development of Wi-Max networks and the cellular providers’ 3G and 4G networks, I hope this will soon be a reality.

  • 27. bowerbird said on 18 December 2009...

    matthew said:
    > I am curious, in your note on scrolling
    > (“something that readability experts have long
    > recognized is not the correct approach here”),
    > what research you’re referring to.

    i don’t think there’s been much research done…

    primarily, in my opinion, because the designers
    – like myself — have built programs that do it
    both ways, and paging always seems far superior.

    (scrolling looks cool in your demo videos, but
    once you start actually trying to _read_ text…)

    that’s not to deny that some users, some uses, and
    some _styles_ of usage, work better with scrolling.
    which is why we should always give users an option.

    and it’s possible to merge both methods into one,
    in a way such that it is rather seamless to users.

    indeed, if you click inside the scrollbar itself,
    and the view-window jumps — either up or down –
    you are doing pagination rather than scrolling…

    (the problem with a tablet is that the scrollbars
    have been eliminated, replaced by a flick motion,
    and this “click inside the scrollbar” functionality
    hasn’t been replicated, so it is now lost to us.
    but there’s no reason that it can’t be restored.)

    one problem with most web-browsers, of course,
    is that their view-window jumps are badly done,
    such that they carry over lines of text from the
    previous view; this means your brain has to scan
    the text to find out where the next new stuff is.

    the other main problem with web-browser view-jumps
    is that lines of text and pictures are often split,
    which creates more mental confusion while reading.

    (some sites, like fffound.com, solve this problem
    of split pictures with javascript that basically
    introduces some intelligent pagination to the site;
    i’d urge you to try fffound.com to see for yourself
    such pagination is clearly a superior methodology.)

    so — just to be thorough here — the benefits of
    pagination is that your brain knows exactly where
    the next new bit of text is going to be located
    – at the top-left corner of the window — and it
    won’t be distracted by any split text or pictures.

    > And to what platform is this research specific?

    i haven’t seen any paper scrolls recently… ;+)

    -bowerbird

  • 28. bowerbird said on 18 December 2009...

    crap. that’s ffffound.com you should check.

    pressing “j” paginates to the next photo,
    and “k” jumps back to the last photo…

    try that, and then try scrolling instead.

    -bowerbird

  • 29. Jonas Lind said on 19 December 2009...

    Great work, even though this is yet only on the conceptual level. It clearly shows that the magazine format can have a life in the post-print age. However, the experience from reading on a Mag+ is still dependent on the editorial and picture quality of the content. Only the best magazines can survive and expect their readers to pay for it. National Geographic would be great on the Mag+. The me-to-celeb-trash-rewrite-regurgitated content magazine with a “lean” editorial budget will still be junk on the Mag+. There is no silver bullet for magazines. Mediocre content is still mediocre content on the Mag+.

    More about this on my blog post: http://www.mobileforesight.com/2009/12/the-mag-from-bonnier-an-ereader-to-replicate-the-magazine-experience/

  • 30. janien said on 19 December 2009...

    Stijn notified me … What a wonderful future for magazines! Beautiful! You are great.

  • 31. Andrew Judge said on 20 December 2009...

    Excellent concept. I agree wholeheartedly with the idea that the average reader appreciates a sense of completion.

  • 32. Andrea said on 21 December 2009...

    It looks amazing, very beautifull and subtile in a way. The Inspector Gadget-book wich I saw when I was young is now actually brought to life, great!

  • 33. Vlad said on 21 December 2009...

    The reason why pagination is superior to scrolling on long texts, and on long texts only, is that it allows you to remember where something was. The search function might try to provide a replacement, but it doesn’t always work because you have to know what to search for. For example if you’re looking for a particular quote in a long text you might not remember the exact phrasing – which is why the search function is useless – but in a book-like format you remember about where it was – about how far away in the book and where it was located on a page. If you replace pagination with scrolling you lose the possibility for this heuristic type of search.

  • 34. Adrian Martel said on 23 December 2009...

    Beautiful work, guys :-)

  • 35. sumop said on 20 January 2010...

    is this now the real iPad?
    http://img160.yfrog.com/i/rjey.jpg/
    anyone got bedder pics?

  • 36. Pascal Wheeler said on 22 January 2010...

    Beautiful ui, a benchmark of how magazines should evolve on e-readers. There was mention in the comments of text resizing, I’d assume some pinching goodness would provide that functionality. Inspiring stuff.

  • 37. Ianf said on 30 January 2010...

    So, now that the http://www.apple.com/ipad/ is out, do you consider it worthy of your Magplus+ magazine concept, perhaps even an Answered Prayers device?

  • 38. Casper said on 2 February 2010...

    I can’t find this app in the iPad store?

  • 39. Aleks said on 12 February 2010...

    Yes this is truly great concept, but not to forget that there are tons of older people not wanting anything but plane paper book in their hands. Personally I think this is great concept and I will try this gadget.

  • 40. Suzanne said on 12 February 2010...

    hi – your video Concept Future of Digital Magazines was superb. Is your magazine readership research available anywhere please?

    Also – would you have any interest in a discussion with Archant – i am not sure how much of your expertise we could afford!

  • 41. Pell said on 12 February 2010...

    It’s beautiful BUT…

    If this had additional capabilities such as the iPad has, then I would purchase this in a heartbeat. I’m not one to hunt and peck on those tiny, tiny handheld devices where you need pin sized fingertips to press, and a magnifying glass to help you read.

    I LOVE the size of this design, but want all the functions of a computer/phone etc….not just a magazine reader. Let me know if you’re going to do a more elegant version of the iPad.

  • 42. Ficko said on 16 March 2010...

    I really have to convince my grands to substitute their dusty books with this and with USB stick full with books. Will I succeed? Don’t think so ….:)

  • 43. Nick said on 28 March 2010...

    Future magazines are really tempting, because you can easily get to them in time. Not to mention the advanced search feature …

  • 44. Victor Mireles said on 13 May 2010...

    I disagree with naysayers about the cool features, such as page flipping animation, because they are simply options. Gimmicks, perhaps, but cool nonetheless. Of course what’s missing is video, such as this web site has. British design rocks!

  • 45. Webstandard-Blog said on 18 May 2010...

    @J.D. Hollis: The radial Menu is really nice, that’s true. Should be easily to solve with CSS3.

  • 46. SohoPortal said on 24 July 2010...

    This is outstanding technology

    I agree with Paul, the focus you placed on the experience and content serves to enhance the users experience, combined with your goal not to get in the way of the UI experience.

  • 47. pchopes.com said on 25 July 2010...

    Reasons why i go for ebooks

    1. They are delivered almost instantaneously. You purchase and download and start reading them within minutes without leaving your chair. No need to wait for them for days, weeks and sometimes more to arrive by mail. If you buy books online you have to pay packing and shipping cost, but ebooks no packing, no shipping.

    2. Go GREEN – Save the Forests – No trees are required to manufacture paper for the pages of an ebook.

    3. Many ebooks are sold nowadays with bonuses, which you usually do not get with a printed book. This adds value to your purchase.

    4. They are more safely stored and carried from one place to another, than ordinary books. They also withstand time more than books.

    5. They can show links for easy access to more information and relate you directly to websites.

  • 48. Hen Ideas said on 31 July 2010...

    Nice product, and these, and Apple iPads are great to just HAVE. But I really like the paper-mags – you can roll them up, and it doesn’t matter if you drop them etc.

  • 49. John said on 9 August 2010...

    After using all those “electronic readers” I have to say … we should save paper for something better.

  • 50. Corey - The Graphic Design Hound said on 12 August 2010...

    Matt, This is pretty cool but it reminds me of the iPad, albeit a more functional version. Can’t wait ’till it comes out!

  • 51. Patrick said on 7 September 2010...

    Very impressive work! Thanks you.

  • 52. Digital Magazine Subscriptions said on 4 October 2010...

    Not too far off what’s ended up on the iPad really. Well predicted guys!

  • 53. sinclaire into said on 30 November 2010...

    This digital viewer is a great work. The resolution is HD. Time to go eco-friendly. Digital magazines are for sure a great success.

  • 54. anne's life said on 14 December 2010...

    This is amazing to watch but it would have been better if you tell us that when are you going to market it. And mentioning its price would be great!!

  • 55. united said on 4 February 2011...

    this is our future magazine concept and its true that in future we will read this type of newspaper.i like this style to read magazine

  • 56. Gaz Smith said on 9 August 2011...

    Love the concept and great vid
    Gaz

  • 57. denizen said on 18 June 2012...

    As soon as the digital paper products ABANDON the privacy-rape-for-additional-profit model I shall rush out and buy one.

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    [...] A iniciativa partiu das empresas BERG and Bonier R&D, que nominaram o projeto como Mag+. [...]

  • Trackback: Is this what the magazine of the future will look like? @ Technology News 18 December 2009

    [...] the video, Jack Schulze explains precisely what drove them to make some of the choices behind the design, but I thought I’d ask them a few more [...]

  • Trackback: Mag+, a concept video on the future of digital magazines | The Presentazen Blog 18 December 2009

    [...] Fascinating video full of brilliant design ideas and insightful commentary on this digital magazine prototype called Mag+. The only thing I found somewhat questionable was the belief that scrolling is better than the page-turning simulation/metaphor…I do agree that it should be a preference/setting. Tags: Design Be the first to start a conversation Click here to cancel reply. Leave a Reply [...]

  • Trackback: Remains of the Day: The Magazine of the Future Edition [For What It's Worth] | Superstars Of Gaming 18 December 2009

    [...] Mag+, a concept video on the future of digital magazines Maybe a glimpse into how the magazine may survive the digital realm. [Berg London] [...]

  • Trackback: links for 2009-12-17 « doug – off the record 18 December 2009

    [...] Mag , a concept video on the future of digital magazines – Blog – BERG Magazines have articles you can curl up with and lose yourself in, and luscious photography that draws the eye. And they’re so easy and enjoyable to read. Can we marry what’s best about magazines with the always connected, portable tablet e-readers sure to arrive in 2010? (tags: magazine photography web2.0) [...]

  • Trackback: Digital Magazines and Hope : Beyond Search 18 December 2009

    [...] who reads “quality” content will gladly pay for certain articles. Well, maybe? When I read “Mag+, a Concept Video on the Future of Digital Magazines”, I asked myself, “Can folks who can’t make their core business work be able to jump outside [...]

  • Trackback: Mag+ a concept video showing the future of magazines « Thad McDowell 18 December 2009

    [...] This looks really cool. I predict that the rumored Apple Tablet will use a similar interface and will be a great platform for eBooks, eMagazines, and eNews Papers. The full color display is so much nicer than the mono-chrome displays used by today’s eReaders. More details here [...]

  • Trackback: θοδωρής γεωργακόπουλος – Το Μέλλον Των Περιοδικών XXIV: Όχι 18 December 2009

    [...] εδώ το πανέμορφο concept το έφτιαξαν οι designers της Berg για την Bonnier (Popular Science, Parenting κα), και δείχνει άλλη μια [...]

  • Trackback: 概念设计:未来数字杂志 : 我要奔跑,寻找新鲜事 18 December 2009

    [...] 理论上这仍旧是一个电子书产品,不过在多媒体特性上有所加强,可触摸式的操控也让使用变得更加简单。来源里有一个vimeo 视频(翻墙),看得到的同学可以过去瞧瞧。 [...]

  • Trackback: Video: Mag+ Konzept für Magazine auf E-Readern | knick.knack 18 December 2009

    [...] die veränderten Umstände aussehen kann zeigen Bonnier R&D. Zusammen mit dem Designern von BERG zeigen sie wie die Zukunft des Magazins auf digitalen Lesegeräten aussehen könnte: “The [...]

  • Trackback: Mag+ Digital Magazine Reader Concept | mirchisurfer 18 December 2009

    [...] Berg via Crunch Gear [...]

  • Trackback: RSS For Gadgets » Mag+ digital magazine concept makes e-readers cower with envy (video!) 18 December 2009

    [...]  |  Berg  | Email this | Comments Rate this topic: (No Ratings Yet) Popularity: 0 [...]

  • Trackback: Conceito inovado de revista electrónica por Mag+ | Planeta dos Geeks 18 December 2009

    [...] via | berglondon [...]

  • Trackback: Geleceğin dergisi 18 December 2009

    [...] yayıncısı Bonnier’in araştırma geliştirme departmanı  ve İngiliz tasarım firması BERG, Mag+ adlı dijital dergi prototipini yapmışlar. [...]

  • Trackback: BERG Interactive Magazine study | The iMagazine 18 December 2009

    [...] may be on the way with the imminent arrival of tablet devices. In this hugely impressive video, BERG walk us through their ideas for how magazines may work on such a device. Friday, December 18, 2009 [...]

  • Trackback: Ein neues E-Reader-Konzept beeindruckt mit der Endlichkeit « ostroplog – Das Weblog von Philipp Ostrop 18 December 2009

    [...] ein Medienhaus aus Schweden, hat jetzt mit den Londoner Designern von Berg eine E-Reader-Konzeptstudie namens Mag+ vorgestellt. Durch die eReaderWelt bin ich darauf aufmerksam gemacht worden. Wenn wir das blendende [...]

  • Trackback: Fontblog » Die Zukunft der Zeitschrift (2) 18 December 2009

    [...] mit ihren Freunden von Bonnier R&D hat sich die Londoner Agentur Berg Gedanken zur Zukunft der digitalen Zeitschrift gemacht. Ihr Projekt heißt Mag+. Im oben [...]

  • Trackback: Новости из мира Apple за неделю. Мак-дайджест №40 | простоMAC 18 December 2009

    [...] закуску — еще один концепт планшетника под названием Mag+, который, по мнению ресурса Cult of Mac, может стать для [...]

  • Trackback: The Barometer » Blog Archive » Statistics from a Magazine Ad? Print Ads Shifting to Digital 18 December 2009

    [...] Berg who just released some photos and a video of the planned device in action. You can see the still photos and read more about the device on their blog, but here it is in [...]

  • Trackback: Un concept video sul futuro delle riviste 18 December 2009

    [...] Fonte: berglondon.com/blog [...]

  • Trackback: Un concept video sul futuro delle riviste « Donna di Servizio (e service design…) 18 December 2009

    [...] Fonte: berglondon.com/blog [...]

  • Trackback: plus six » Fingers and Pies: BERG’s Mag+ 18 December 2009

    [...] This great concept video has been doing the rounds in the last couple of days, showing work by BERG London on an e-magazine prototype for Bonnier. More on the BERG blog. [...]

  • Trackback: Mag+ Conceptual “Digital Magazine” Device (Video) | Andy McIlwain @ andymci.com 18 December 2009

    [...] Mag+ Conceptual “Digital Magazine” Device (Video) via berglondon.com [...]

  • Trackback: ipony » Blog Archiv » Studie Mag+ zeigt Potential eines Tablets als digitale Zeitschrift 18 December 2009

    [...] wurde v0n Bonniers Forschungsabteilung und der Londoner Agentur Berg entwickelt. Thema der Zusammenarbeit: wie kann die digitale Zeitschrift von Morgen [...]

  • Trackback: Digitising Magazines « Media. Future. Change. 18 December 2009

    [...] this interesting item about a potential future for the magazine industry. It links through to the original article, where there’s a video that I would embed if WordPress wasn’t quite so [...]

  • Trackback: The Conceptual Future of Magazines | Future Changes 18 December 2009

    [...] concepts for the future of magazines are popping up on a weekly basis. This week, it’s Mag+, a concept developed by Bonnier (publisher of Popular Science), and BERG, a London design studio. [...]

  • Trackback: Mag+, o futuro das revistas digitais 18 December 2009

    [...] muito se especula sobre o futuro das revistas e jornais tradicionais. Este é um conceito chamado Mag+, um projecto que visa a reflexão e visão do futuro das revistas no mundo da média digital. [...]

  • Trackback: Mag+, a concept video on the future of digital magazines | Online Net Meeting 18 December 2009

    [...] source >> [...]

  • Trackback: У тебя этого нет… 18 December 2009

    [...] Mag+ is an investigation of the future of periodicals in digital media. A collaboration between design consultancy Berg and the R+D department of magazine publisher Bonnier, this study is particularly relevant after the sad announcement earlier this week that I.D. magazine would be ceasing publication. It might also be considered another unofficial response to "The Future of Digital Reading, our 1 Hour Design Challenge produced with Portigal Consulting. [...]

  • Trackback: E-Magazine « daniel etter 18 December 2009

    [...] looks neat. Comes from Berg a London based technology design company and Bonnier publisher of American Photo, Ride BMX and [...]

  • Trackback: LS graphic design » Week mix // Newspapers & Magazines 19 December 2009

    [...] magazines, Wired («Another (Loud, Fuzzy) Peek at Wired’s Tablet Edition» and a project called «Mag+, a concept video on the future of digital magazines». The latter has some nice [...]

  • Trackback: The future of magazines? at thegraffik | Design and Illustration 19 December 2009

    [...] may be on the way with the imminent arrival of tablet devices. In this hugely impressive video, BERG walk us through their ideas for how magazines may work on such a [...]

  • Trackback: links for 2009-12-18 « Francis Anderson 19 December 2009

    [...] Mag+, a concept video on the future of digital magazines Berg have been working with Bonnier R&D exploring the future of digital magazines. Bonnier publish Popular Science and many other titles. (tags: design magazine inspiration magazines digital media future video interface) [...]

  • Trackback: Saturday Miscellanea « Then again, I might be wrong 19 December 2009

    [...] Swedish magazine publisher Bonniers have collaborated with BERG, a London design consultancy, on a digital magazine prototype called Mag+. [...]

  • Trackback: Mag+, otro video conceptual del futuro de las revistas » Unqueque.com 19 December 2009

    [...] El video de arriba nos muestra un posible futuro para las revistas. Un proyecto colaborativo de investigación empresarial iniciado por Bonnierpara estudiar y demostrar la experiencia de leer revistas en dispositivos electrónicos especialmente diseñados para ello. Con la ayuda de los diseñadores de BERG. [...]

  • Trackback: links for 2009-12-18 - Nerdcore 19 December 2009

    [...] Mag+, a concept video on the future of digital magazines – Blog – BERG (tags: e-paper ereader magazine) [...]

  • Trackback: Pd2.iup.es Blogs : Mag+, un vistazo al futuro de la prensa 19 December 2009

    [...] para la vista, puede ser ideal para revistas o periódicos, o al menos eso parecen pensar en Berg, un equipo de diseñadores que nos ofrecen una visión conceptual de cómo estos sistemas podrían [...]

  • Trackback: On the future « Angela Wu. Blog! 19 December 2009

    [...] the jump, I’ve posted videos of Time Inc.’s Sports Illustrated idea and Bonnier’s “Mag+” prototype of Popular Science. Both concepts are basically sort of begging Steve Jobs to come and put out an [...]

  • Trackback: Mag+ L’interface du futur de nos magazines ? - Suchablog 20 December 2009

    [...] Via Berglondon [...]

  • Trackback: Les magazines musclent leurs tablettes « HemispheriqueS 20 December 2009

    [...] ces prototypes, les groupes Time, Bonnier - accompagnés respectivement par les designers de TheWonderFactory et de Berg –  Conde Nast [...]

  • Trackback: HaggBridge.com » Blog Archive » The future of magazines? 20 December 2009

    [...] may be on the way with the imminent arrival of tablet devices. In this hugely impressive video, BERG walk us through their ideas for how magazines may work on such a [...]

  • Trackback: The future of magazines? « 1000lines 21 December 2009

    [...] may be on the way with the imminent arrival of tablet devices. In this hugely impressive video, BERG walk us through their ideas for how magazines may work on such a device. LINES Seleziona una [...]

  • Trackback: BB Studio 21 December 2009

    [...] and unlimited options could be perceived as intrusive and overwhelming. Watch the presentation here… var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : [...]

  • Trackback: Mag+ : une tablette tactile pour magazines | Romain Boulay . Ingénieur développement informatique mobile 21 December 2009

    [...] from Bonnier on Vimeo. Mag+, un intéressant projet de réflexion et de prospective sur l’avenir des magazines dans [...]

  • Trackback: Gefunden: Medienmoral - Puffbohne.de-Forum 21 December 2009

    [...] vielleicht schon: eine studie zu medien/zeitungen/zeitschriften der zukunft (sorry, in englisch): Mag+, a concept video on the future of digital magazines – Blog – BERG __________________ http://www.puffbohne.de – erfurts beste seiten | http://www.erfurt-web.de – die [...]

  • Trackback: Cultural Research 21 December 2009

    Mag+ by Bonnier & the Future of Digital Readers…

    Mag+ by Bonnier I’m gathering material for an overview of eBooks and eReaders but it seems pretty clear that the future lies not with the Kindle but rather with tablets and touchpads that exploit multimedia potentials instead of recreating paper-based…

  • Trackback: Why tablets will be huge: media convergence :: Andrej Koelewijn 21 December 2009

    [...] thing for magazines and newspapers. We’ve already seen some compelling video of what magazines could look like on a tablet. Not sure what the difference between a magazine and a website is, i think publishers just want an [...]

  • Trackback: Mag+ – nieuw soort tijdschrift | Niet nuttig, of wel? 22 December 2009

    [...] Engelse bedrijf BERG en het Zweedse Bonnier R&D verkennen in het gezamenlijke project Mag+ de toekomst van het digitale [...]

  • Trackback: links for 2009-12-22 | Joanna Geary 22 December 2009

    [...] Mag+, a concept video on the future of digital magazines “Magazines have articles you can curl up with and lose yourself in, and luscious photography that draws the eye. And they’re so easy and enjoyable to read. Can we marry what’s best about magazines with the always connected, portable tablet e-readers sure to arrive in 2010? This video prototype shows the take of the Mag+ project.” (tags: ereader) [...]

  • Trackback: Fysiska digitala magasin från Wired, SI, Texterity, Apple Kindle och Hearst | Might Know Something Else 23 December 2009

    [...] iPhone, ja. För behövs verkligen så stora läsplattor för den ”magasinkänsla” BERG London vill återskapa? Skärmen blir då samtidigt ömtålig och otymplig. Och riktigt [...]

  • Trackback: thedigitalist.net » links for 2009-12-23 23 December 2009

    [...] Mag+, a concept video on the future of digital magazines – Blog – BERG Magazines have articles you can curl up with and lose yourself in, and luscious photography that draws the eye. And they’re so easy and enjoyable to read. Can we marry what’s best about magazines with the always connected, portable tablet e-readers sure to arrive in 2010? (tags: magazine design interface digital media future) This entry was written by delicious and posted on at 10:30 am and filed under delicious. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. [...]

  • Trackback: Mag+, le magazine digital du futur | Kevin Martel Blog 23 December 2009

    [...] Cette maquette de tablette électronique à écran tactile est signée par le groupe Bonnier & l’agence Berg. Très [...]

  • Trackback: BERG: The future of Mags « Design Weak 23 December 2009

    [...] in Design (via Creative Review) London-based BERG demonstrate the potential of tablet devices to deliver a rich experience for magazine lovers. This [...]

  • Trackback: Il piacere della carta patinata e quello del touchscreen | id_ AQuest 24 December 2009

    [...] cartacee con quelli del digitale? Certo che sì, e BERG ce ne dà una dimostrazione: al momento Mag+ è solo un bellissimo progetto, ma si intuisce in modo evidente come sia, in realtà, realizzabile [...]

  • Trackback: Future: Magazines, Agencies « Francis Anderson 26 December 2009

    [...] 25, 2009 The future of Magazines Berg have been working with Bonnier R&D exploring the future of digital magazines, and creating [...]

  • Trackback: Future: Magazines, Agencies « Francis Anderson 26 December 2009

    [...] 23, 2009 The future of Magazines Berg have been working with Bonnier R&D exploring the future of digital magazines, and creating [...]

  • Trackback: Notable recently : rahul gaitonde dot org 26 December 2009

    [...] Mag+, a concept video on the future of digital magazines: “The design has an eye to how paper magazines can re-use their editorial work without having to drastically change their workflow or add new teams. Maybe if the form is clear enough then every mag, no matter how niche, can look gorgeous, be super easy to understand, and have a great reading experience.” [...]

  • Trackback: I miei bookmark del 27/12 < Livingston, il blog di Marco Mazzei 28 December 2009

    [...] Mag+, a concept video on the future of digital magazines – Blog – BERG (tags: digitalpaper touch interaction prototyping paper inspiration digital future innovation technology magazine publishing journalism design media) [...]

  • Trackback: Necessities for digital magazines at Alper.nl 28 December 2009

    [...] There have been a couple of these concepts floated around recently among which the digital Sports Illustrated and the Mag+ demo for Bonnier: [...]

  • Trackback: Bonnier and BERG – redefining reading experience for our time | LivingDesign 28 December 2009

    [...] and BERG collaborated to illustrate such a vision in Mag+, a conceptual video based prototype of a digital [...]

  • Trackback: conceptual video : the experience of reading magazines « Altavia Spindigital 29 December 2009

    [...] Cette maquette de tablette électronique à écran tactile est signée par le groupe Bonnier & l’agence Berg. Très [...]

  • Trackback: Interview with Laura Brunow Miner of Pictory 29 December 2009

    [...] as people are doing some really smart thinking on the topic already. Sports Illustrated and BERG are great [...]

  • Trackback: Digitális magazin – Inteoria 29 December 2009

    [...] Forrás (itt olvashattok bővebben a mag+-ról) (No Ratings Yet) Loading … Tags: digitális, ebook, elektrionikus, magazin Share [...]

  • Trackback: Mag+, a concept video on the future of digital magazines « Print 2 Screen 29 December 2009

    [...] a concept video on the future of digital magazines Ones to watch – innovative research into the future of digital magazine [...]

  • Trackback: Mag+ Predicts the Future of Reading « Now & Sooner 29 December 2009

    [...] a comment » Awesome videos prototyping the potential of reading with future technologies. Instead of the complicated, website-like projects being spun by Conde Nast, the gentlemen at Berg [...]

  • Trackback: byK – Mag+ 29 December 2009

    [...] Find out more about Mag+: berglondon.com/blog/2009/12/17/magplus/ [...]

  • Trackback: on the web | blog.pauloribeiro.net 30 December 2009

    [...] Project Natal, a revolutionary new way to play: no controller required. Say goodbye to Wii? _ Mag+ A concept video on the future of digital magazines _ The Crunchpad story “Two weeks ago we [...]

  • Trackback: Digitális magazin – Inteoria 30 December 2009

    [...] Forrás (itt olvashattok bővebben a mag+-ról) (No Ratings Yet) Loading … Tags: digitális, ebook, elektronikus, magazin, újság Share [...]

  • Trackback: The Future of Magazines : code name max 30 December 2009

    [...] to be coming out in 2010. But even if you’re not a gadget freak, you’ll want to check out this prototype from Bonnier, the publisher of Popular Science and other [...]

  • Trackback: CONCISE BUSINESS INFORMATION Beatrice Hirt 's Blog - EXPLORING THE FUTURE OF DIGITAL MAGAZINES 30 December 2009

    [...] change in the magazine industry? Mag+, a concept video on the future of digital magazines. read more Trackbacks( The url to trackback this entry is:http://beatricehirt.absolog.ch/trackback/p322.html [...]

  • Trackback: Future of Magazines « HELLO.你好.✌ 3 January 2010

    [...] may be on the way with the imminent arrival of tablet devices. In this hugely impressive video, BERG walk us through their ideas for how magazines may work on such a [...]

  • Trackback: Will you design your first interface for a tablet in 2010? 3 January 2010

    [...] one is less spectacular, but very insightful for designers, a must watch! You should read this article [...]

  • Trackback: Marc's Voice » A new decade of blogging ‘10 4 January 2010

    [...] The future of magazines – concept video = Mag+ [...]

  • Trackback: Blog all kindle-clipped… umm… LOCATIONS!: The Diamond Age. « Magical Nihilism 5 January 2010

    [...] re-read Neal Stephenson’s The Diamond Age, while working on the Mag+ concept project, and so I notice my clippings somehow reflect my preoccupations at the time… ========== The [...]

  • Trackback: Tablet, wo man hinschaut… 5 January 2010

    [...] in London ansässige Firma Berg hat sich etwas mehr Gedanken zum Thema digitales Magazin auf einem Tablet gemacht und an entsprechenden Umsetzungen gedacht und per Videoanimation ins leben gerufen. Auf [...]

  • Trackback: Exploring the Magazine of the Future | At Home with Kim Vallee 5 January 2010

    [...] via: BERG blog + photo from the video from Bouvier on [...]

  • Trackback: ¿Serán así las revistas digitales? | Yorokobu 5 January 2010

    [...] propuesta tiene como punto de partida una amplia investigación sobre los hábitos de lectura de revistas de [...]

  • Trackback: Mag+ « MagDesigner.co.uk 5 January 2010

    [...] hardware manufacturers and how successful their products will be with consumers. Further reading: BERG Bonnier Kicker The [...]

  • Trackback: Digital Magazines - is this what they will look like? | Digital Business 5 January 2010

    [...] and magazines, but they are not exactly the most inspiring experiences. However, a design company Berg has developed concept for how digital magazines could be in the future. See the video below to see [...]

  • Trackback: Magic Slate « Taming Chaos 6 January 2010

    [...] already some signs the print industry is embracing the tablet as the above YouTube video and this link to Mag+ magazine [...]

  • Trackback: CES 2010 in brief; Mag+ Digital Magazine Concept « The Present Future 10 January 2010

    [...] Bonnier R&D and design firm BERG partnered to explore the future of digital magazines. Below is a conceptual video for  Mag+, a [...]

  • Trackback: Наступление цифровых «дощечек» или "таблетка" для журнала 10 January 2010

    [...] Цифровой журнал от компании промышленного дизайна BERG: [...]

  • Trackback: » Invitation: Kindle-salon om bøger, presse, det danske sprog m.v. - Bizzen - IT & Business 10 January 2010

    [...] til to e-læsere, andre for nylig har peget på. Kim Schaumann har peget på et e-læser-koncept, Mag+, som Bonniers eksperimenterer med, og min net-penneven Erik Trolle har lige peget på den [...]

  • Trackback: Mag+: A revista dos nossos sonhos. | Vizub.com 10 January 2010

    [...] forma sensacional, a Berg London e a Bonnier estão trabalhando juntas para desenvolver este símbolo de tecnologia e inovação. [...]

  • Trackback: The promise of the eReader « Hardcopyuk's Blog 11 January 2010

    [...] Best of all, to my mind, is the work that London agency Berg has done with Swedish publisher Bonnier . No doubt the world’s other major publishers must be considering how they can transfer the [...]

  • Trackback: A revista do futuro | Headline 11 January 2010

    [...] Berg publicou em seu blog um post sobre o [...]

  • Trackback: Brought to book: some subtleties of social interaction « matt.me63.com – Matt Edgar 12 January 2010

    [...] this maelstrom come the Mag+ concepts from BERG for Bonnier. If you haven’t seen the video you should watch it now. Beyond the thoughtful [...]

  • Trackback: Revistas Digitales: Scrolling Vs Paginación | Adtribe 12 January 2010

    [...] concepto de revistas digitales fue desarrollado por BERG y [...]

  • Trackback: » 01 Is this what the magazine of the future will look like? Forés @ UVPress 13 January 2010

    [...] the video, Jack Schulze explains precisely what drove them to make some of the choices behind the design, but I thought I’d ask them a few more [...]

  • Trackback: Friday swag - World of B 15 January 2010

    [...] Geek-read: a concept video about the potential future of digital [...]

  • Trackback: links for 2010-01-15 « I do 16 January 2010

    [...] Mag+, a concept video on the future of digital magazines – Blog – BERG (tags: interface design ux media magazine) [...]

  • Trackback: Gadgets & Goals: The near future of Magazines « 18 January 2010

    [...] Here’s a video showing the “Mag+“: [...]

  • Trackback: gráffica.info | ¿Es este el futuro del diseño editorial? 18 January 2010

    [...] ……… +info: BergLondon.com [...]

  • Trackback: New concepts for e-magazines « A blog about the art and the science of marketing research. 21 January 2010

    [...] BERG article Bonnier’s MAG+ Blog Post Possibly related posts: (automatically generated)3ammo, The New BMW Concept CS9 New Dante’s Inferno Screenshots & ConceptsEschaton About W5 W5 is a marketing research consulting practice. We focus on answering: who, what, when, where, and why people relate to products, services, and their associated brand identities. Visit our website, W5insight.com. Blogroll [...]

  • Trackback: The Future of the Ebook? « SULLIESeverything 23 January 2010

    [...] the introductory post in full from Matt Webb, MD of Berg London. Possibly related posts: (automatically generated)Ebooks: The [...]

  • Trackback: Bookmark Round-up (weekly) « Left From Seattle 24 January 2010

    [...] Mag+ [...]

  • Trackback: Mag+ » Freestyle Magazine 28 January 2010

    [...] is a concept video on the future of digital magazines from BergLondon & Bonnier [...]

  • Trackback: Playfool® - Darren Richardson » Blog Archive » Mag+, a concept video on the future of digital magazines 1 February 2010

    [...] prototype by Berg London, this would transfer to the iPad [...]

  • Trackback: Was bedeutet das iPad für CoreMedia? | Jens Otto's Blog 1 February 2010

    [...] BERG-Blog wurde ein Konzept für ein E-Mag vorgestellt, welches sicherlich mit dem neuen iPad von Mac [...]

  • Trackback: Seth Godin’s Book and the Rise of the Artisan Class « ReneGourley@Work 1 February 2010

    [...] So Seth’s book is an example of the kind of book I might actually buy after the rest of the books turn into eBooks, if only I bought that kind of book. Magazines are more my style when it comes to dipping. Sadly, it’s going to be years before we have a washable eReader; even so, I’m absolutely looking forward to that future. [...]

  • Trackback: marks.dk – A collection of quotes and notes on the iPad 3 February 2010

    [...] Carr (New York Times – interesting quote from Sara Ohrwall, considering BERG’s Mag+ project.) But many people could not help but notice that no magazine companies were involved in [...]

  • Trackback: marks.dk – A collection of quotes and notes on the iPad 4 February 2010

    [...] Carr (New York Times – interesting quote from Sara Ohrwall, considering BERG’s Mag+ project.) But many people could not help but notice that no magazine companies were involved in [...]

  • Trackback: Marco Olavarria: Die Technologie des Buchs von morgen « buchreport.blog 4 February 2010

    [...] Bonnier beschäftigt sich intensiv mit diesem Thema und präsentiert der Öffentlichkeit Mag+, „a concept video on the future of digital magazines“. Neben diesen Studien aus den Labors [...]

  • Trackback: netcraft Bytes :) » שמחנו להכיר (פברואר) 9 February 2010

    [...] מאגזין העתיד קונספט עיצובי למאגזין דיגיטלי עתידני (מישהו אמר IPAD?) . הפוסט מדבר לא רק על המוצר אלה גם על תהליך האפיון שלו מתוך צרכים שזוהו. למי שמתעניין בנושא מומלץ לקרוא גם את התגובות לפוסט שהיו עוד יותר מעניינות מהפוסט עצמו. var addthis_pub = 'ncaddthis'; var addthis_language = 'he';var addthis_options = 'email, favorites, facebook, twitter, delicious, google, digg, myspace, reddit, live, more'; [...]

  • Trackback: The Lemonary » Interfaces 9 February 2010

    [...] The Mag+ concept design and Kicker’s notes [...]

  • Trackback: MAG + « CONCREETE 12 February 2010

    [...] A concept video on the future of digital magazines by Berg London. [...]

  • Trackback: pr+co. gmbh | PR-Agentur Stuttgart | PR-Agentur München | Wie lesen wir morgen? Mag+ 15 February 2010

    [...] Wie lesen wir morgen? Mag+ via berglondon.com [...]

  • Trackback: the massively multiplayer magazine « the connected world 19 February 2010

    [...] seen two inspiring future design concepts: the lush Time/Sports Illustrated video, and the poetic Mag+ concept created by design firm @BERGLondon and publisher Bonnier. With high performance, connected e-reader [...]

  • Trackback: E-Books – The Bigger Problem, Part One of Three. | Ben Hammersley 24 February 2010

    [...] Please We Beg You), most of the design work that is doing the rounds is around the interface: BERG’s beautiful work for Bonnier is a great example. We know that a device with a colour HD screen, an always-on connection, GPS, [...]

  • Trackback: Mag+, Apple echate a temblar | Ondas audibles 24 February 2010

    [...] En el vídeo, presentado por Bonnier, de Popular Science, se presentan los conceptos más importantes de las futuras revistas, desde el punto de vista de los diseñadores de Berg. [...]

  • Trackback: Mag+ el futuro de las revistas | Ciudad Purpura / Noticias 28 February 2010

    [...] prototipo  desarrollado por BERG: (red de profesionales expertos en ingeniería electrónica y mecánica, diseño industrial, [...]

  • Trackback: Mag+, a concept video on the future of digital magazines /via @fergb #analogweb | Saint Sal 8 March 2010

    [...] magazines /via @fergb #analogweb Posted by Sal on Jan 23, 2010 in Tumblr Links | Comments Off Mag+, a concept video on the future of digital magazines /via @fergb #analogweb blog comments powered by Disqus var disqus_url = [...]

  • Trackback: BARNISM » Blog Archive » Mag+ : The Future of Digital Magazines 17 March 2010

    [...] http://www.vimeo.com/8217311 Everyone else is posting this too, but I love it. “This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future, presented by our design partners at BERG.” [...]

  • Trackback: RethinkingMedia » Blog Archive » Het huwelijk tussen magazines en tablet readers (video) 23 March 2010

    [...] een visie hoe digitale magazines er uit zouden kunnen zien in de toekomst. Het Britse designbureau Berg visualiseerde deze visie in een prototype (dat een aantal overeenkomsten vertoont met een demo van [...]

  • Trackback: tablette tactile | Magazine 30 March 2010

    [...] tablette tactile prototype développée par Berg pour le groupe de presse scandinave Bonnier a l’air afin de présenter une vision de [...]

  • Trackback: Belated “future-of-ebook” love from Berg | GraphicHug™ - Everybody Needs a Hug 31 March 2010

    [...] London’s prototype [photos] [video] for a magazine interface for Bonnier back in december was good to look at if only [...]

  • Trackback: Popular Science iPad App is Gorgeous and Functional | Techi.com 2 April 2010

    [...] clip is from Bonnier and Berg, who have already produced a great concept video about tablet magazines, and in it, they demonstrate not only how a magazine can look on the [...]

  • Trackback: Get Your iPads Ready for Popular Science+ | Bad Feather | We’re only getting badder 2 April 2010

    [...] magazine available on the iPad. This is the first magazine app to be developed on Bonnier’s Mag+ [...]

  • Trackback: Design Culture » For the life between buildings – some notes on the iPad 6 April 2010

    [...] the page turning metaphor Is without much merit. As with the designers of Mag+, I wasn’t looking for a ‘realistic’ page-curl from a new interface on reading. So much effort [...]

  • Trackback: Digitising Magazines « Smarter Than Your Average 15 April 2010

    [...] this interesting item about a potential future for the magazine industry. It links through to the original article, and a brilliant video. It’s a little dry, but the production is great and the concept is [...]

  • Trackback: New Design to Close the Blogger Chapter | BibleTech Blog 7 May 2010

    [...] design is based on lessons learned from the Mag+ Concept Video and Project which had been posted some months ago. Some of the core lessons in this video dealt around not [...]

  • Trackback: AlgerieNetwork TEC » tablette tactile 26 May 2010

    [...] tablette tactile prototype développée par Berg pour le groupe de presse scandinave Bonnier a l’air afin de présenter une vision de l’avenir [...]

  • Trackback: Tijdschrift op de iPad: zo moet het - iCreate Magazine 26 May 2010

    [...] horen artikelen ook verticaal te staan. Dat vindt niet alleen Wired, de knappe koppen achter het Mag+ project denken er net zo over. Je kunt een magazine niet 1-op-1 naar de iPad vertalen. Er hoort een [...]

  • Trackback: Mag+ Tablet Concept Impresses The Hell Out Of Us 6 June 2010

    [...] concept for a tablet interface, which we think is pretty damned impressive. The design was done by BERG, and it seems as though the company put a large amount of thought into the way people actually use [...]

  • Trackback: touch and go » Blog Archive » Print to Pixels: Magazines on the iPad 21 June 2010

    [...] Bonnier partnered with British design firm BERG to reimagine how a magazine could work on a tablet device, creating not just a digital magazine but a platform, [...]

  • Trackback: Lovelyredsky » Mag+ : 새로운 환경을 대하는 출판사의 자세 24 June 2010

    [...] >Mag+라는 이 컨셉은 Popular Science의 출판사 Bonnier와 함께 만들어졌고, Berg는 >Condé Nast와 Time Inc.과도 얘기가 있었던 것 같네요. 두 곳과도 뭔가 했는지는 잘 모르겠지만, 결과적으로 iPad로 나온 잡지들의 UI가 대동소이한 것 처럼 보이는 이유 중 하나일 수도 있겠네요. 추측입니다만. ㅎㅎ 어차피 touch tablet이라는 새로운 환경에서 책, 잡지를 읽는다는 UX에 대한 이상적인 정의가 주체에 따라 확 달라질 수 있는 건 아니니까요. 이데아는 하나. [...]

  • Trackback: Das digitale Magazin der Zukunft? | Frischer Wind kommt immer von außen. 5 July 2010

    [...] für Bonnier ein Konzeptvideo erstellt, wie sie sich das digitale Magazin der Zukunft vorstellt: Mag+ zeigt anschaulich, wie die Anmutung von Print sich auf eine interaktive Art weiter entwickeln [...]

  • Trackback: Thoughts on news consumption » Artopod 11 August 2010

    [...] one-size-fits-all, similar to what has happened in the music industry. It’s definitely up to service- and experience designers to build awesome new ways of consuming news without technology getting in the [...]

  • Trackback: reblog, #50 « UNIVERSITY/YLIOPISTO 29 October 2010

    [...] may be on the way with the imminent arrival of tablet devices. In this hugely impressive video, BERG walk us through their ideas for how magazines may work on such a device. : : : <object [...]

  • Trackback: #Mobilemedia11: From print to mobile – magazine publishers’ big leap of faith « MediaBriefing Experts' Blog 10 May 2011

    [...] software points to a new way that magazine might be consumed on tablet formats. This video from December 2009 shows what it can [...]

  • Trackback: MAG+, THE MAGAZINE’S DIGITAL FUTURE | Roullet.co 26 May 2011

    [...] de projecteur sur cette vidéo conceptuelle qui présente Mag+, une tablette numérique tactile lisant les magazines du future. Projet réalisé par le service [...]

  • Trackback: I find the comments section on posts like this interesting, because it finds many people getting hung up on a lot of details. Of course, sweat the details, but not in a video prototype. Scrolling vs. pagination seems to be an issue that people are discuss 25 January 2012

    [...] Mag+, a concept video on the future of digital magazines – Blog – BERG This entry was posted in Uncategorized by admin. Bookmark the permalink. [...]

  • Trackback: Predictions of the mobile web in 2010 | Mobiletech AS 24 February 2012

    [...] Is the Kindle a mobile device? what about tablets? Take a look at this YouTube video, and this digital magazine.[youtube]http://www.youtube.com/watch?v=ntyXvLnxyXk[/youtube]Is this a mobile device? Can you [...]

  • Trackback: The iPad Enables a New Age of Personal Cinema, Welcome to "The Feelies" | Ipad HD review 15 April 2012

    [...] reports on a demo (see video above) grown by Berg Studio in London for Bonnier and Mag+ that, “Turns a film into a swipeable, interactive entity on a tablet.” In a dual examples shown [...]

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