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Blog posts tagged as 'timo arnall'

Welcome Timo Arnall

The studio’s experiencing some turbulent times at the moment – all good – as we get busier, reach further and grow.

On that last note, I have an awesome announcement to make. Our long time friend and collaborator Timo Arnall is joining us full-time as a Creative Director here at BERG. He needs little introduction – he is a accomplished researcher, designer, photographer, film maker and conference speaker.

04 September 2010 - 18.28.41

We’ve been working with Timo in various ways since Matthew and I formed Schulze & Webb back in 2006. Our collaborations increased in scale as we began working on the Touch project investigating Near Field Computing at AHO. For instance, we went from this RFID Hacking Workshop in 2006 through to the “Immaterials” and “Nearness” film work in 2009.

Timo’s thinking, film-making and interaction design knowledge was also a huge contributor to our work on Mag+, and subsequently, he collaborated with us on the design of Popular Science+. This is to name just a few of the projects he has contributed to.

Timo is among that rare category of people with a broad, inventive literacy across the design, technology and product spectra as well as having awesome deep trenches of skill across graphic design, product design, design research, writing, photography, video production, post-production, drawing, lighting, and architecture.

He also has a long standing dedication to Nike Footscape.

In addition to leading product and service design projects with our clients (alongside Denise) as Creative Director, his responsibilities will also include managing and directing BERG’s communications output.

Timo is a capable designer in many traditional forms – but in many ways his preferred design medium for exploring interactions is video. His responsibilities will begin on a brief for Chaco, but we also have the pleasure of including him in some client workshops on Uinta.

On a personal note, I’ve known Timo since childhood – I look forward to his continuing influence on me personally, also to watch both how he affects the room, and it affects his work.

Many cheers for the acquisition of the blonde-posthuman-photon-railgun Timo Arnall!

Happy days…

Marking immaterials

Earlier in our involvement with Touch, Timo and I held a workshop with Alex Jarvis (currently at and Mark Williams (now at Venture Three) to explore notation for RFID and the actions hidden in the readers.

One of my favourites that emerged from the day was this one.


It shows how far we were reaching for metaphorical handles – around which to characterise the technology, relying on the verbs associated with the result of the interaction: to Pay, to Open, to Delete etc.

Physically the systems are very different and are more frequently represented by their envelope packaging, like the Oyster card. Branded systems have chosen to use characters, my favourite is the Suica Penguin.


During the visualisation work, the cross sections in the readable volumes that emerged began to feel very strong visually. They capture an essential nature in the technology which is difficult to unearth with symbols based on metaphors.

Timo and I experimented with forms which have an almost typographic nature ranging to a more strictly geometric shape.


We settled on this most geometric version. It would be terrific to see this picked up and used as a symbol for the technology in public.


A CC licensed pdf of the ‘geometric’ can be found in the Touch vaults.

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