September 2nd, 2008 by Matt Webb · 8 Comments

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My favourite trend spotters, trendwatching.com, just put out their monthly newsletter. (These are the folks who identified Generation C a couple years back, which let us finally express how the type of people you get on the Web are actually part of a much larger movement. Gen C comes up in the first few slides [...]

November 21st, 2006 by Matt Webb · Comments Off

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Generation C
I first heard about Generation C in September of this year, at eurofoo, from Nat. Nat had picked it up from a New Zealand magazine, Idealog, here, which I’ve since received in the post and would recommend. Idealog refer back to trendwatching.com, who first pick up on the meme.
Gen C is a generation of [...]

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