I’m sitting in the lobby of the Palace Hotel in San Francisco. In an hour or so I’m keynoting the final day of UX Week. I have a bit of a thing for cheap, black American filter coffee. It has a bitterness and twang and directness that cuts right to the heart of what coffee is about. My paper cup is running low so I’ll keep this quick.

We in the main split the work of the company in half. Matt Jones looks after client services, and Schulze looks after new product development. It’s not clear cut, of course, because we’re small and so much is shared. But I think that general wellbeing, agency, the development of unconscious expertise, and structure without management are rooted in areas of responsibility that belong to individuals, are clearly demarcated and known by the group. It took me a while to come to this – Schulze noticed it first – but I’m a believer in roles now.

Having said there’s often cross-over, there was hardly any this week. Matt was at early and late stage business development presentations and meetings. He’s writing too. Schulze was working on feasibility pricing for two products, one of which at least I’d like to have on the market for Christmas, and moving another product forward. A couple weeks ago, I began tracking the movement towards revenue of both client services and NPD side by side, on a pipeline diagram stuck to the wall behind my desk. When the pipeline is showing progress at all stages, on both sides, it makes me happy, like a plumber who isn’t needed today.

Otherwise… Tom has been on holiday, and I’ve finally jumped through the last logistical hoops for Ashdown. We’ll sign the contract for that on Monday.

I’ve left the big news till last. Schulze has been working with Timo Arnall of Touch/AHO, and this week they released Nearness, a chain reaction film short using RFID, touching without touching.

The reaction has been tremendous. Timo brought together some responses yesterday. The video is already at 67,000 views. I’m proud we’ve been part of some beautiful and, yes, popular work. Congratulations Schulze and Timo!