This website is now archived. To find out what BERG did next, go to www.bergcloud.com.

Celebration of function

This post is going to be about objects that celebrate their functions. This was an area of research for me during my time at the Royal College of Art. I’m going to follow on from Matt’s post on Disco and intrinsic activities. More show than tell here I think.

Here is my favourite piece of video right now. It is from the film 9 and a Half Weeks (via James Auger), and if you can wade your way through Rourke and Basinger power bonking their way around Manhattan you see this tape deck in his apartment. I’ve looped the video a couple of times and slowed it so you can see clearly.

I’m pretty sure it is a Nakamich RX tape deck. Using a system called UDAR (UniDirectional Auto Reverse) it mechanically flips the tape over at the end of each side. Something to do with aligning the heads. It is a fantastic piece of perfomance, and completely intrinsic to the nature and qualities of tape decks. Whatever it’s functional relevance might be, witnessing a mechanical operation so performative is excellent, the object is so discreetly joyful about what it is doing.

I also came across this video of a Red Raven records vinyl (via Alex Jarvis) on Kempa.com, along with some lovely research on vinyl video. It has two components. One is the vinyl, which has a large area of printed imagery on the larger than normal label; the second is a sixteen sided mirror which sits in the middle of your turn table and works like a zoetrope, reflecting the images on the vinyl as it turns and creating animation.

This a is beautiful response to the intrinsic qualities of vinyl and the mechanism of the record deck. More products should include this sort of wit and performative funtionality.

One Comment or Trackback

Comments for this post are now closed.

Recent entries from
Jack Schulze

Popular Tags