This website is now archived. To find out what BERG did next, go to

Disco and waiting as an intrinsic activity

When I wrote about the Coke Happiness Factory ad, I mentioned the activities that happen around a product just because it’s something that’s bought and sold. Examples included selecting, purchasing and showing off.

Often the intrinsic activities that surround a thing are ignored. This is a shame. They’re opportunities for design to communicate brand and celebrate the constraints.

That’s why I’m totally in love with Disco, the new Mac CD/DVD burning app.

Disco app, smoking

It can take ages to burn a disk. Your intrinsic activity is waiting. What does Disco do? It puts a fluid dynamic smoke simulation on top of the window (follow that link to see a movie). And get this, you can interact with it, blowing the smoke with your cursor.

You can watch, you can play. Inspired.

No Comments or Trackbacks

Comments for this post are now closed.

Recent entries from
Matt Webb

Popular Tags