Our first week being BERG, and everything is sweet. Welcome to the new website! I should ask Matt J and Tom to say a few words here about the design ideas behind it, how it was put together, and where it’ll go next.
Tom is migrating the last parts of the old website now, and he and Jack are working together on an internal interaction design project for the rest of the week. That sounds fancy: it’s a toy and it’s funny and clever. I look forward to seeing it.
Matt J and I are both in California for conferences and meetings later this week and most of next. Jack has been making demos for Ojito with Campbell (the 3D designer who worked on the Manhattan maps), so we’ll show that around while we’re out there. It’s a simple toy and tool, and our best guess is that – as a standalone thing – it’s legally unprotectable. That means we need to be able to move fast, fit with other people’s products and context, innovate with the service design, and be flexible with route to market. It might still end up as an experiment but that’s fine. We’ll show it more publicly once it’s gone through another round of refinements.
Matt is also wrapping up final deliverables for the two design strategy projects. At that point both become a kind of gentle chase through the accounts payable sides of the relevant companies, which is simply a part of doing business with organisations of a certain size.
This is a quick note because I’m travelling a day early, today, for client workshops in New York (part of one of the two design strategy projects). On the plane I’m hoping to prep for that, and also collate our comments on the Ashdown contract — our solicitor had some interesting points I need check into.
Disappointingly I’m not going to get to work more on the racing car, which needs about another day’s work. Andy and I spent last Friday on it, and lost a good half an hour chasing it round the studio kitchen and having it respond to different instructions. It’s fun to play with in ways I hadn’t expected: interactively and together. More laughter than I’d thought. A good toy.