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Post #2318

5 iPad magazines now on the Mag+ platform

I wanted to point out a little milestone!

You may remember we built Popular Science+ for the iPad — available on the day the iPad was launched (3 April), it was the first magazine available, and based on our Mag+ concept from December 2009 with Bonnier.

What you might not know is we spent that time building a platform. Mag+ is

  • a way to read magazines on tablets, and a file format to package up editorial, assets and interactions
  • InDesign integration to go from existing paper magazines to the Mag+ format, with custom tools to aide design, iPad previewing, and publishing
  • e-commerce and customer relationship servers, and integration

Over the summer, we took this system from prototype to hand-over: for the past months, Bonnier have developed the platform, deepened the integration, and are now rapidly adding features and titles.

First is was Popular Science…

…now there are five magazines on the Mag+ platform! In three languages. All launched on the App Store, all published every month.

Read more about the platform and see the magazines at

And have a look at PopSci’s write-up of the four new mags. They’re really worth a look.

The various art directors are really beginning to understand the visual design possibilities of Mag+, the layouts are moving way beyond the simple right-column, left-photo place we started. It’s exciting to see, and exciting to imagine what comes next.

I’m really pleased to see Bonnier developing the platform so well, and to see the seeds we planted together blossom so beautifully.

(Read more about the Mag+ project here.)

2 Comments and Trackbacks

  • 1. Dennis said on 28 July 2011...

    Is your platform available to other magazines?

  • 2. Wanda Butterly said on 14 November 2011...

    I am currently learning to use magplus. I have successfully created a few pages and again successfully transferred them into the magplus production application. But my work computer is not on a wireless network, how can I get the iPad simulator or how can I review my pages on my iPad? I sent this same question in to the magplus web site last week and have not received a response.
    Thank you, Wanda

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