The Experience Stack
Movie from the Disco blog.
This is Disco, the mac app for burning CDs and DVDs. On the face of it, it’s kinda pointless—the operating system has all the disc burning features you’d need.
Actually Disco adds some neat extras, but the best is what’s being shown on the screen now: while a disc is burning, a fluid dynamics simulation of smoke comes out the top. if you wave you cursor, the smoke moves. if you talk into the microphone, the smoke gets blown around.
There’s no test mode, no way of seeing the smoke without actually burning a disk. You end up burning discs just to try it out, in the first week or two of owning the application. Of course, that’s when the novelty factor is strongest… so it uses novelty to train you into using it. I now use this app in preference to the built in OS to burn discs. So clever, and I really like it as an app too. On the stack, I’d sit that a little between service design and branding.
Now, I mentioned earlier that Jackson Fish Market is like advertising. This next slide is a Volkswagen advert, and the closest TV has got to experiential advertising, and I love it.