The Experience Stack
Video: Night Driving for Volkswagen (ad with credits).
It’s about the experience of driving at night. It’s beautiful! It’s poetry! When I next see a VW, I’ll see the possibility of me having a meaningful experience in that car. It’s not just talking about the night-driving experience, it’s using cultural references of cinema and glamour to give me something to aspire to. It cancels out the misery of my everyday life of traffic and delays.
Let’s take a minute, and listen to Richard Burton performing Under Milk Wood.