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The Experience Stack

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The Experience Stack

The experience stack is a way of thinking about the different levels at which experience design operates. Experience design can be thought of as comprising branding, service design, product design, interaction design and human factors. This presentation highlights products demonstrating different layers of the experience stack, and the rationale for designing for good experience.

PRESENTATION The Experience Stack, slide 1

(On the company blog, there’s also a presentation structure redux, and a summary of the experience stack concept.)

Longer abstract

Here are two ways of looking at a television: a TV is a display surface in my home which can show video which is broadcast or kept on storage media. And then: television is a friend who starts conversations between me and other people.

Products aren’t only their aesthetic form and feature lists in catalogues. We live alongside them, and they open us to experiences. We first spy them across a crowded shop floor (then take them home and unwrap them); we get to know them, are frustrated by them, are pleased by them; we socialise with them and our other friends.

The experience of a product is what we feel and what guides us through our lives together. Every time we cross paths, there’s a hook for experience. The sequence of these communicates the brand, and can be variously playful, engaging, educational or however we choose to colour it.

Being aware of how this happens helps us design that experience. Through his favourite on-screen apps and physical, plastic gadgets, Matt looks at the whole experience stack – from the moment-by-moment feedback in user interface to large, complex ideas in critical design – and discusses how we can apply these ideas to our own projects.


The slides and notes are online: The Experience Stack, slide 1


September 25, 2007

The experience stack is a way of looking at the different contributing factors in experience design. This presentation highlights a number of products with good experiences and is called The Experience Stack. It was originally delivered in September 2007 at d.construct 2007.