The Experience Stack
One of our projects at Schulze & Webb, some time ago, was into customisation and mobile phones.
This piece is called Metal Phone. One is a project for Nokia looking at mobile phone customisation. It’s a phone cast in metal which melts at a really low temperature, so you can easily change the form.
What we discovered, about customisation, is that that change itself isn’t the important thing. There’s no real difference between owning a single mutable handset and a series of different ones. The important bit is the experience of the change itself. Perhaps that act of customisation could create special stories that you can own, to tell your friends.