Movement
Finally there are opportunities.
The advantage with this kind of motivations flowchart is that it’s not tied to any single interaction system. So we can look at certain actions and say, hey, these can happen in loads of different contexts. Maybe we could let people text in next actions. Or maybe we could make a blog widget which follows them round the Web and always shows their next action. Anything to bring the possibility of transitioning to those states to them instead of just waiting for the user to decide to do them. We can actively bend the trajectory of users back into the machine.