The Hills Are Alive with the Sound of Interaction Design
If I were to sum up the way Generation C approach products, it would be this:
Gen C understand that products (or media, services) aren’t all about the ends. They understand that we live our lives alongside our products, inhabiting the same malls, the same homes, and the same social lives.
Products should be regarded, in our social groups and online homes and cities, just as much as actors – things that act in the world – as we ourselves our. We are peers.
So now, instead of considering the task, we can consider a product’s entire life-cycle. At points, I, as a consumer, will cross paths with a product. Those moments of engagement, where we cross paths, are where the experience can be enriched. I call them experience hooks.