The Hills Are Alive with the Sound of Interaction Design
Consider the experience hooks associated with a book.
And for simplicity we won’t bother with the hooks it has by being a book, like being read, but the hooks it has by virtue of being a product which is bought and sold.
We could note down the following:
A book is designed and manufactured (we typically don’t have much say in this). We discover a book, somehow. We wish for it. We select it, maybe out of a possible half dozen alternatives. We purchase it, then show it off. We discuss it, reviewing it if it’s great or if it’s terrible. We might sell it on.
A bookstore on the street, a traditional bookstore, now seems quite inadequate. Or at least, inadequate before they started doing evening book talks, supporting book clubs and having employee recommendations. But inadequate—it’s really only optimised for purchase.