The Experience Stack
This presentation is also about buttons. I don’t know whether you’ve seen the website History of the Button, by the way. Highly recommended.
To talk about buttons, I need to step back into cognition for a moment first.
On this slide, there are a bunch of circles. Most have a white semi-circle at the top. One is inverted. It takes you maybe a fraction of a second to find it.
Now compare to this next slide.