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Products Are People Too

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Jack Schulze, my business partner, is a designer. These sketches on the slides are from his reboot notebook, made during this conference.

I, however, am not a designer.

I have a design consultancy and sometimes my activity is one of design. But to be honest, I don’t know what a designer is. I can point to a few and say ‘these people are some of my favourite designers!’ but I couldn’t detail design to you.

Likewise, today, I’m going to describe a trend as I see it, and point the way towards a response. I’m not going to detail it, just talk about it.

This is my third reboot, and what I find most valuable about this conference are the people in the room. So really I suppose I’m taking advantage of everyone here. I’m floating an idea because I know I’ll get insights a hundred times back in conversations with people afterwards. Thanks for listening while I indulge myself.

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June 25, 2007

This presentation puts forward an approach to product design which emphasises experience and stories, and is called Products Are People Too. It was originally delivered in June 2007 as the closing keynote to reboot 9.0.