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Products Are People Too

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That’s not to say I didn’t try!

You should see my notes.

Usually at this point, I would try to give a few aspects about what it means to be people, and then I would apply these ideas to product design, and maybe we’d have some ideas.

But goodness I got stuck.

It turns out the question “what makes people people“ is a really big one! I have all kinds of lists and outlines and stacks of ideas. Things I wanted to say, or ways to structure it.

I took this list qualities shared across cultures, collated by Donald Brown from anthropology research (in Human Universals). This list comes from Steven Pinker’s Blank Slate. There are almost 400. Shown here are A through F.

[I found this list transcribed online. Brown’s book doesn’t include a list like this; it is from Pinker.]

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June 25, 2007

This presentation puts forward an approach to product design which emphasises experience and stories, and is called Products Are People Too. It was originally delivered in June 2007 as the closing keynote to reboot 9.0.