The Experience Stack
Image from Portraits of ‘Dorian’ Ive.
So far I’ve looked at the cognitive experience of how to use things; associating positive interactions with appropriate emotions; and the physical and social context of use.
These aren’t things traditionally designed, but they should be because people will assume they are and use what they experience to make assumptions – implications – about the interface, the product ethos and the brand. By having a consistent approach to experience, you can explain less in the interface, people will tend to do preferred behaviour, and they won’t be frustrated.
But really it’s this quote from Jonathan Ive… “we tend to assume the problem is with us, and now with the products we’re trying to use.” (source) Or rather, as the journalist who wrote the article puts it, “when our products are broken, we feel broken”.