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Products Are People Too

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That said, we don’t all of us make products.

So really what I’m saying is that we’re now provided with a happy excuse to just look at people.

To hang out, and look at people of all kinds:

Humans.

Dogs, cats, horses.

Bushes, benches, products of every description.

Once we know where to look this picture is jam-packed full of actors, each changing the world.

Even if we’re not designing – especially if we’re not designing – there’s a joy we can take in people watching.

People watching gives us understanding; empathy; shows us the pleasure of life.

People watching.

And I think with that we’ve come to a recommendation I’m happy to give everyone in this room:

People watching is its own reward.

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June 25, 2007

This presentation puts forward an approach to product design which emphasises experience and stories, and is called Products Are People Too. It was originally delivered in June 2007 as the closing keynote to reboot 9.0.