This website is now archived. To find out what BERG did next, go to www.bergcloud.com.

Scope

Previous slide Slide 19 of 44 Next slide

[Image source: NASA Marshall Space Flight Center Collection.]

Here’s another I like. This is Congressman Fulton, in 1959, and so this is two years before even Kennedy makes his speech – his speech in 1961 – that sets the goal of putting a man on the moon eight years later. Okay, 1959, and there’s a committee in congress investigating food in space and they’re interviewing a witness from the Department of Agriculture.

And Fulton is getting frustrated with their lack of vision and imagination. And he’s a politician remember, not a designer, but he comes out with this just incredible statement, this incredible macroscope actually, and, well, let me read it to you.

“Possibly in space the approach to vegetables might be different.” This is Fulton speaking by the way, asking a question. “Did that ever strike you — because we are thinking of three-dimensional vegetables, maybe in space, where you have a lot of sunlight, you might get a two-dimensional tomato.”

Get this, listen to what he says…

Previous slide Slide 19 of 44 Next slide

June 25, 2009

Scope opened reboot11 in Copenhagen (themed 'action'), June 2009, by introducing Thackara's concept of the macroscope, asking how society should spend 100 million hours, and inspiring participation.

There is a video available.
Read from the beginning.