This website is now archived. To find out what BERG did next, go to


Previous slide Slide 15 of 44 Next slide

[Image source: Here & There — a horizonless projection in Manhattan.]

I want to show a piece of work by my company just recently, by Jack Schulze, with James King and Campbell Orme, which I think is a kind of a macroscope.

It’s a map of Manhattan with a new kind of map projection which attempts to show you a whole map of the city and also where you are all at once. It’s meant to be on posters on the street.

So this is the top half of the map, and it’s showing uptown. And then as you look down the map…

[At this point the map slowly pans down until the elevated buildings are visible. The whole map is viewable on the project website, which is linked above.]

...the city kind of bends up to meet you, and you can see the buildings exactly as you would be seeing them as you stand there.

Look, there you are, standing at the bottom outside Cooper Union.

It’s a projection called “Here & There” and I think it’s a kind of macroscope.

Previous slide Slide 15 of 44 Next slide

June 25, 2009

Scope opened reboot11 in Copenhagen (themed 'action'), June 2009, by introducing Thackara's concept of the macroscope, asking how society should spend 100 million hours, and inspiring participation.

There is a video available.
Read from the beginning.