Designing for experiences.
Instead of designing functions, let’s look at the story you tell of your life with a product. I don’t know, imagine your life with a new MacBook or something…
The first time your eyes meet across a crowded room, the first time you get it home, the first time you take it to meet your parents.
Oh, you know what I mean! How you learn how to use it. The moments you discover something new. How you show it off to friends. How you dispose of it.
Each of these moments in the story is an ‘experience hook’—a moment that we remember more than the other moments, and pass on. Our feelings and engagement in these moments colour our entire experience with the product. We learn from them, we tell friends about them.
Our job, as experience designers, is to design for these experience hooks.