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Products Are People Too

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But you can also buy a PixelChix car. When you plug the car in, the little girl moves from house to car and can go on a trip.

There are two great things about this.

First it’s a great toy. It’s not constrained, like a computer game. It’s a traditional toy that you can work into your play in any way you want, with some extra features.

Second, the hardware API lets the manufacturer add extra modules as they wish.

Now I wish they’d open the hardware API so I could write additional blocks, but I suppose we can’t have everything.

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June 25, 2007

This presentation puts forward an approach to product design which emphasises experience and stories, and is called Products Are People Too. It was originally delivered in June 2007 as the closing keynote to reboot 9.0.