This website is now archived. To find out what BERG did next, go to


Previous slide Slide 3 of 44 Next slide

[Design for the real world, Victor Papanek.]

I was a fan of this one, by Victor Papanek, for a little while.

“Design is the conscious and intuitive effort to impose meaningful order.”

I like this because “meaningful” means we’re talking about things which mean stuff, to humans. And I like the word conscious because it implies the designer is actually working at a problem. A computer algorithm couldn’t design something, although it could be used as a tool.

I think we’d all nod at this definition. It makes sense.

Previous slide Slide 3 of 44 Next slide

June 25, 2009

Scope opened reboot11 in Copenhagen (themed 'action'), June 2009, by introducing Thackara's concept of the macroscope, asking how society should spend 100 million hours, and inspiring participation.

There is a video available.
Read from the beginning.