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From Pixels to Plastic

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So I’ve been trying to sell you on making blobs of plastic with smarts inside them in addition to your websites and desktop software, and I’ve run over these points:

  • The social stuff you’re building into your apps, you get a whole bunch of it for free
  • Complex services and activities can be explained and accessed in simpler ways
  • It’s as easy to work in as the web was a few years ago, and getting easier and easier to scale up
  • It’s clearer to see what you’re selling

And i started off with this imperative:

  • If you don’t do it, someone else will

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March 25, 2007

This presentation is on Generation C and why to work with physical products, and is called From Pixels to Plastic. It was originally delivered in March 2007 at ETech 2007.