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From Pixels to Plastic

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Video: Folding a tshirt at Google Video

Here’s an example of the pleasure of going through the motions.

I’m sure you’ve seen it. It’s a really neat way to fold a tshirt, recorded off Japanese TV, and it’s been floating around the internet for years. Shall we see it again?

It’s very calming, to run through this. Very zen. Very meditative. So if i get a bit wound up and over-excited later in the talk, you’ll be able to tell because i’ll start playing with the tshirt.

Doing this has made doing my laundry fun! Partially because it makes folding tshirts pretty cool, but also because I remember this video while I’m doing it, and that makes me laugh.

By concentrating on enhancing the experience, rather than talking about the endpoint, processes can be made more enjoyable.

Joy that’s taken from the process of observing things happen.

Let’s see. This may make sense to some people here. Watching code compile? The half hour of statements scrolling off the screen? I can’t take my eyes off it.

I think we’re spotted something here, so before we make use of this, let’s go back to the issue about what products to design.

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March 25, 2007

This presentation is on Generation C and why to work with physical products, and is called From Pixels to Plastic. It was originally delivered in March 2007 at ETech 2007.