Escalante
There’s also Kickstarter, where your 1,000 true fans can promise money to build your product even before you’ve made whatever you’re going to make. A little organisation massively reduces the risk involved in investment, so that’s a big deal. It’s a great way of raising capital. Before this you needed VC. You needed investment funding from your Hasbro or Mattel. You needed their cash.
So between the two of them, that’s a whole bunch of boring stuff covered: distribution channels and raising capital. They are super hard, and boring.